EM Acoustics provide system fit for the ‘King of Gyms’
London’s ‘King of Gyms’, 1REBEL, is a leader in the boutique fitness sphere. Having already garnered an almost cult following in the UK, 1REBEL recently launched in the UAE, with the opening of its first Dubai branch located in ICD Brookfield, within the cosmopolitan Dubai International Financial Centre area.
Offering a one-of-a-kind fitness experience, 1REBEL required a first-rate level of AV production and technology to match its exceptional reputation. UAE-based distributor and integrator, Levels AV, was awarded the project during the design and project commercialisation phase, overseen by Turner & Townsend project management, whilst the interior design was taken care of by Allen Architecture Interior Design and APA London. The installation required high-end audio and lighting across a variety of specific workout zones. Over 40 EM Acoustics loudspeakers and subwoofers were deployed to supply the high-octane soundtrack intrinsic to the workout experience across an area of 10,000 square feet.
“1REBEL was clear about the level of AV system this project required. Their gyms have an impressive reputation, and part of the appeal is the overall polished look and party atmosphere of the 1REBEL experience. The products installed needed to reflect this. At Levels AV, we knew we needed to deploy our highest-quality products in both the lighting and audio stages of the installation.” explains Hassan Alwan, Levels AV Managing Partner.
At the core of every 1REBEL gym are its defined workout zones. The RIDE room is one of these areas, complete with state-of-the-art spin bikes in an atmosphere more reminiscent of a nightclub than a gym. Alternatively, the RESHAPE room is dedicated to a mixture of high-intensity exercises, from treadmill sprints to free-weight circuits. Further, an Open Gym area allows gym-goers to make use of a variety of high-end weight and cardio equipment in less structured individual sessions. A reception area and changing rooms complete the facility. Each area required a bespoke audio solution, suitable for a variety of workout scenarios.
“This 1REBEL project required nightclub-quality sound across a variety of zones in what is 1REBEL’s first open-plan gym. We needed high-quality loudspeakers that could be relied upon to produce crystalline audio across a mixture of music genres,” explains Alwan. “EM Acoustics was an obvious choice for this project. EM’s loudspeakers are powerful for their size and deliver matchless audio quality meaning we could ensure smooth, even sound coverage without interfering with the overall modern, industrial aesthetic. The range of flexible rigging and mounting options meant we could get sound where we needed it across all areas of the gym.”
Firstly, the RIDE room required a fully immersive AV experience. Alongside high-impact visuals, powerful nightclub-grade sound is provided courtesy of 6 x EMS-81X high-output loudspeakers and S-15 and S48 subwoofers from EM Acoustics; a combination that ensures comprehensive coverage. Simplified touchscreen AV controls allow for easy access to the system for the trainer, with a triggering system that enables users to cue up and sequence integrated media, Light FX and soundtracks together.
Dedicated to HIIT (high-intensity interval training), the RESHAPE room called for a powerful sound system with integrated control to create and maintain a high-intensity experience during classes. Levels AV opted for 6 x EMS-81X loudspeakers and 2x S-12 subs to deliver the energising sound required to drive these workouts. iPad stations were deployed allowing system control, via Pixilabs and Avolites.
Intended for personal sessions and individual training, the Open Gym area features eye-catching overhead custom lighting; a continuation of the ‘nightclub’ atmosphere. Levels AV deployed 8 x EMS-61 2-way loudspeakers in this area, ensuring even coverage across the gym floor.
Ensuring a continuation of the party atmosphere, not even the changing rooms were overlooked, with 4x EMS-41 loudspeakers fitted in both the male and female facilities, compact models ideal for providing discreet yet coherent audio. Consolidating the atmosphere of the entire 1REBEL facility, background audio in the reception area is supplied by 2 x compact EMS-51 loudspeakers.
Throughout 1REBEL Dubai, all sound and systems are controlled via Xilica, with Linea Research amplifiers driving the more than 40 EM Acoustics loudspeakers and subwoofers. Muxlab solutions integrate media and content servers to the displays.
Reflecting on the end result, Alwan of Levels AV asserts that EM Acoustics were the right products for the project: “We’re thoroughly pleased with the end result at 1REBEL and believe that we’ve crafted a Sporting AV experience unlike any other. The different spaces each required unique solutions, and with EM Acoustics loudspeakers we’re confident that the system provides the uncompromised sound quality and complete coverage required for the immersive workout experience users expect from a name such as 1REBEL.”